Drive time

From Academic Kids

Drive time is prime time for radio broadcasting. It consists of the morning hours when listeners wake up, get ready, and head to work or school, and the afternoon hours when they are heading home and before their evening meal. These are the periods where the number of listeners is highest and commercial radio can charge the most for advertising.

The exact times vary: morning drive-times typically include 6-9 a.m.; afternoon drive-times typically include 3-7 p.m.

Morning drive-time is typically dominated by the "morning zoo" genre of radio program, such as the Howard Stern Show.

Drivetime is also a sub-genre of music generally allied with the power ballad, and consisting of music deemed especially suitable for listening to whilst driving. Commonly advertised in compilations, the genre is usually associated with record labels K-TEL and Time-Life.

Examples of drivetime songs include 'Hazard' by Richard Marx, 'Drive' by The Cars and 'Broken Wings' by Mr Mister.

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